The price of the blue jeans

The interesting German documentation “Der Preis der Blue-Jeans” elucidates the working conditions under which people in China produce our blue jeans, which we want to buy in a look as if they were worn for ages….but as we want to buy new jeans over and over again, lots of toxic and cancerogenic chemicals have to be used to please us.

Workers in China trying to make a brand new jeans as old as demanded.

Workers in China trying to make a brand new jeans as old as demanded.

But not only do the workers have to suffer from the chemicals they are exposed to due to bad health and safety conditions – they are also paid so badly that they have to work 16 hours per day, 6 days a week – and that `s just in the factories which agreed to be filmed!

So what can we do? Is it any help to buy more expensive jeans instead of cheap H&M stuff. The documentation reveals that also brands like Mustang produce under similar working conditions…and sell their products with much higher profit margins.

The used look can take the production of new jeans ad absurdum.

The used look can take the production of new jeans ad absurdum.

Looks like the price alone does not tell us anything about the working conditions – rather we should look for fair trade labels which guarantee at least a certain degree of working condition standards….or we buy a jeans the way it looks – dark blue – and wear it until it falls apart…which would be the much more sustainable way compared to producing something new and then partly destroying it under the usage of toxic chemicals, which not only destroys the environment and the health of the workers, but also shortens product lifetimes…but who talkes about lifetimes of a jeans nowadays??? Why aren `t we mad when a 100€ (or 70 or 50€)  jeans just lasts for one jear – which is mostly the case for the jeans I wear?! Because it `s a new season with a new style trend and we couldn `t dare to be seen in an old-fahioned jeans…

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